Writing

Parim case study, cutting bad-fit demos with an AI demo agent

Customer Stories·1 July 2026

How Parim cut bad-fit demos by 60% with an AI demo agent

Parim's sales reps were spending hours on demos with prospects who were never a fit, and inbound arriving after hours never reached them. Here's how an AI demo agent changed that.

An illustrated figure reading a book in a desert, following a dotted trail of leads towards a flag marked ICP

Build in public·7 September 2026

We built an agent to triage our inbound leads. Here's how it works, and what broke.

Since late July, roughly 500 people have finished a session with Holly, our AI demo agent, and until we built ILSAR our CEO was reading every single one of them.

Your buyers already decided — B2B buyers shortlisting inside ChatGPT

Growth·5 June 2026

Your buyers are qualifying you inside ChatGPT before they ever book a demo

In 2026, B2B buyers shortlist software inside ChatGPT, Claude, and Perplexity before visiting a single website. Here's what that means for your inbound funnel, and how to stay visible at the exact moment buyers decide who to consider.

Growth·19 May 2026

Why Use AI Demo Agents for Your Inbound (2026 Guide)

AI demo agents run discovery and deliver personalised demos 24/7, so prospects get answers instantly and sales teams focus on closing. Here is what they actually do, what problems they solve, and when to use one.

Growth·12 May 2026

Hiring an SDR vs deploying an AI demo agent - the honest comparison

Hiring an SDR to handle inbound demos is one of the most expensive decisions B2B SaaS companies make. Here's the math, and what most teams are choosing instead.