Every buyer gets a demo, without waiting for a call
Holly is an AI demo agent that runs live product demos by chat or voice, any time of day. Each demo is shaped around what the buyer needs, and your sales team gets the leads worth their time.
Aikido runs its demos with Holly.
"Book a demo" worked in 2019
Buyers lose interest waiting for a call
Demo forms and calendar links put a week between someone wanting to see your product and actually seeing it.
Walkthroughs show everyone the same thing
Click-through tours and pre-recorded walkthroughs can't answer questions, so they undersell your product.
Your SDRs and AEs spend hours on bad fits
Your team spends time working out who's worth a demo, and still ends up on calls that go nowhere.
Gives every buyer a 1:1 demo
Holly finds out what each buyer needs, then shows them the parts of your live product that answer it.
Asks before it shows
Holly runs discovery first, so it knows what the buyer does and what they're trying to fix.
Demos your live product around their questions
Holly shows the parts of your product that matter to the buyer, in your real UI.
Gets them to a next step
Good fits go to an AE. Everyone else can buy, start a trial or stay in touch.
What Holly does for each team
Every buyer gets a guide. Your reps get to spend their time on the buyers who are ready to talk.
Runs tailored demos 24/7
A buyer browsing at 2am gets a tailored demo in their language, without waiting for your team to wake up.
Qualifies inbound leads inside the demo
Holly asks your qualifying questions while showing the product, so your SDRs don't have to run the same discovery call ten times a day.
Gives your AEs better first calls
Buyers arrive already knowing the product, and your AEs get a demo summary and transcript before they get in touch.
Turns traffic you pay for into pipeline
Visitors who'd never book a meeting still get a demo and a next step.
Gives bad-fit leads somewhere to go
Leads who are too small or not ready to buy yet still see the product, and get directed to self-serve, a partner or a reason to come back.
Example workflows
| Use case | What Holly does | Result |
|---|---|---|
| Website demos | ||
| Use case A high-intent visitor wants to see the product now, not next Tuesday. | What Holly does Holly runs discovery, then demos your live product around their needs. | Result Your AE gets a qualified buyer and the full transcript before the first call. |
| Qualification | ||
| Use case Inbound leads usually get the same scripted SDR call. | What Holly does Holly asks your qualifying questions during a demo the buyer wants to sit through. | Result Good fits go straight to an AE with their answers in the CRM, and your SDRs get time back for outbound. |
| Disqualified leads | ||
| Use case A lead doesn't meet your criteria: too small, wrong region or not ready to buy yet. | What Holly does Holly still gives them a full demo and points them to self-serve, a partner, or a nurture sequence. | Result Leads you paid for don't hit a dead end, and mis-scored ones get back to sales. |
| Webinar replacement | ||
| Use case You run the same product webinar every week. | What Holly does Holly gives each viewer a session of their own, in their language, that skips what they already know. | Result Viewers stop waiting for the next slot, and your team stops repeating the same presentation. |
| Competitive positioning | ||
| Use case A buyer asks how you compare to a competitor. | What Holly does Holly answers from the positioning material you give it and shows the features where you differ. | Result Buyers hear the comparison from you, during the demo. |
| RFP to tailored demo | ||
| Use case A prospect sends an RFP and wants to see how you meet it. | What Holly does You upload the RFP and describe the buyer, and Holly builds a demo around their requirements. | Result The buyer sees their requirements in your live product, without your team building a custom demo. |
Set up in minutes
Step 1
Link your website and knowledge base
Step 2
Refine the demo script or narrative for Holly
Step 3
Add a code snippet to your site
Works with your stack
Every demo syncs to your CRM and Slack, so your team hears about good buyers right away, not days later. Holly keeps up with your docs and product data.
Salesforce
HubSpot
Pipedrive
Slack
Intercom
Jira
Calendly
Cal.com
GitBook
PostHog
Trust at every layer
You decide what Holly can say and access, and you can review every conversation.
What our customers say about us
We're seeing a very positive impact. Sales reps are less occupied with bad fit leads, creating extra capacity for outbound & Handhold's agent has been super useful for coverage outside of regular business hours. The team is a pleasure to work with & ships improvements rapidly.
Alasdair Reynolds
Head of Growth at Parim
fewer bad-fit leads on Parim's demo calls
Frequently asked questions
What is an AI demo agent?
Can Holly show our actual product?
How is this different from an interactive demo tool?
How does Holly qualify leads?
Can we control what Holly says?
Try it
See Holly demo Handhold
A live walkthrough of the platform, shaped around what you want to see
From first question to first login
Qualifying leads
Every visitor gets an answer in seconds, in their own language.
Onboarding users
Every new user gets walked through setup, inside your product.