---
title: Run automations on customer profile fit and high intent, and send both to your CRM
date: 2026-11-11
slug: run-automations-on-customer-profile-fit-and-high-intent
author: Artur Jürgenson
---

Automations can now act on whether a visitor's company fits your ideal customer profile and whether it has high intent right now. Once you describe your ideal customer under Knowledge → Customer profile, Handhold checks the company of every visitor who gives a work email.

- **Run for the right companies.** Add a **Customer profile fit** run condition to run an automation only for sessions whose visitor's company is a fit, a fit with high intent, not a fit, or unclear. "Fit" includes companies with high intent. An automation limited to high intent runs for every session of a company while it has high intent.
- **Send it to your CRM or PostHog.** In an automation's field mapping, map **Customer profile fit**, **Customer profile fit reason** and **High intent** under Visitor's company. Customer profile fit is sent as `FIT`, `NOT_FIT` or `UNCLEAR`, and High intent as `true` or `false`; use these exact values in CRM workflow filters. They describe the company when the automation runs.
- **In tickets and meeting notes.** Jira tickets and the meetings logged in HubSpot and Pipedrive now list the company's customer profile fit with its reason, and why it has high intent.