---
title: See which visitors fit your ideal customer profile
date: 2026-11-05
slug: icp-fit
author: Artur Jürgenson
---

You can now describe your ideal customer under **Knowledge & assets**, and we check each visitor's company against it.

![The visitors list with a badge on the logos of the companies that fit, and the reason shown on hover](/changelog/icp-fit/visitors-fit-badge.webp)

- **Describe who you sell to.** Write your ideal customer profile in a sentence or two on the new **Customer profile** tab, such as "B2B software companies in Europe with 50 to 500 employees".
- **Checked whenever we learn more.** We compare the visitor's company, what it does, its size and where it's based, with your description, along with what visitors from that company told your agents. We check again after a session in which a visitor answers or asks something, and when the company's details change.
- **A badge on the company logo.** Visitors from a company that fits get a blue badge on their company's logo in the visitors list, on their visitor page and on their sessions. Hover it to see why.

When you change your ideal customer profile, we check your existing visitors' companies again.