---
title: Sync demo leads into HubSpot
date: 2026-07-07
slug: sync-demo-leads-into-hubspot
author: Marius Virbičianskas
---

Handhold now connects to HubSpot. When a demo qualifies a lead, the agent can create the HubSpot contact on its own, with the details it gathered in the session, so your existing CRM workflows and sequences pick them up without anyone copy-pasting from a dashboard. **HubSpot joins Jira and Slack as an automation target.**

- **Connect in one click.** OAuth from Data & connections → Connections. Once it's connected, HubSpot shows up wherever you build automations.
- **Create a contact automatically.** Add a _Create a contact_ automation with a simple trigger (like "Work email is set"), and every finished demo that matches syncs to your CRM on its own.
- **Map fields to HubSpot properties.** Point each field your agent collects at the HubSpot property it fills: Work email → Email, Name → First name, and so on. Uncollected fields are skipped, so partial sessions still sync cleanly.
- **Keep the context.** Optionally store a link back to the agent session on the contact, so your team can replay what the visitor actually asked for.

![The automation dialog mapping collected fields to HubSpot properties](/changelog/sync-demo-leads-into-hubspot/automation-dialog.webp)

![A HubSpot automation in the automations list](/changelog/sync-demo-leads-into-hubspot/automation-list-item.webp)

![The Connections page with HubSpot connected](/changelog/sync-demo-leads-into-hubspot/connections-list.webp)

![The HubSpot integration setup screen](/changelog/sync-demo-leads-into-hubspot/hubspot-integration-setup.webp)